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Revenue models of application developers in android market ecosystem

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review


Original languageEnglish
Title of host publicationSoftware Business - Third International Conference, ICSOB 2012, Proceedings
PublisherSpringer Verlag
Number of pages14
ISBN (Print)9783642307454
Publication statusPublished - 2012
Publication typeA4 Article in a conference publication
Event3rd International Conference on Software Business, ICSOB 2012 - Cambridge, MA, United States
Duration: 18 Jun 201220 Jun 2012

Publication series

NameLecture Notes in Business Information Processing
ISSN (Print)1865-1348


Conference3rd International Conference on Software Business, ICSOB 2012
CountryUnited States
CityCambridge, MA


Mobile application ecosystems have growth rapidly in the past few years. Increasing number of startups and established developers are alike offering their products in different marketplaces such as Android Market and Apple App Store. In this paper, we are studying revenue models used in Android Market. For analysis, we gathered the data of 351,601 applications from their public pages at the marketplace. From these, a random sample of 100 applications was used in a qualitative study of revenue streams. The results indicate that a part of the marketplace can be explained with traditional models but free applications use complex revenue models. Basing on the qualitative analysis, we identified four general business strategy categories for further studies.