Revenue models of application developers in android market ecosystem
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review
Details
| Original language | English |
|---|---|
| Title of host publication | Software Business - Third International Conference, ICSOB 2012, Proceedings |
| Publisher | Springer Verlag |
| Pages | 209-222 |
| Number of pages | 14 |
| ISBN (Print) | 9783642307454 |
| DOIs | |
| Publication status | Published - 2012 |
| Publication type | A4 Article in a conference publication |
| Event | 3rd International Conference on Software Business, ICSOB 2012 - Cambridge, MA, United States Duration: 18 Jun 2012 → 20 Jun 2012 |
Publication series
| Name | Lecture Notes in Business Information Processing |
|---|---|
| Volume | 114 |
| ISSN (Print) | 1865-1348 |
Conference
| Conference | 3rd International Conference on Software Business, ICSOB 2012 |
|---|---|
| Country | United States |
| City | Cambridge, MA |
| Period | 18/06/12 → 20/06/12 |
Abstract
Mobile application ecosystems have growth rapidly in the past few years. Increasing number of startups and established developers are alike offering their products in different marketplaces such as Android Market and Apple App Store. In this paper, we are studying revenue models used in Android Market. For analysis, we gathered the data of 351,601 applications from their public pages at the marketplace. From these, a random sample of 100 applications was used in a qualitative study of revenue streams. The results indicate that a part of the marketplace can be explained with traditional models but free applications use complex revenue models. Basing on the qualitative analysis, we identified four general business strategy categories for further studies.
ASJC Scopus subject areas
Keywords
- Android Market, business model, Mobile ecosystem, revenue model