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Service-dominant logic and licensing in the business to business market

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review


Original languageEnglish
Title of host publicationProceedings of the 18th International Colloquium in Relationship Marketing (ICRM2010), 27th-29th September, Henley Business School, UK
Number of pages24
Publication statusPublished - 2010
Publication typeA4 Article in a conference publication

Publication forum classification

Field of science, Statistics Finland