Tampere University of Technology

TUTCRIS Research Portal

Social media analytics empowering marketing insight- A framework for analyzing affective experiences from social media content

Research output: Other conference contributionPaper, poster or abstractScientific

Standard

Social media analytics empowering marketing insight- A framework for analyzing affective experiences from social media content. / Jussila, Jari ; Boedeker, Mika; Jalonen, Harri; Helander, Nina.

2016. Paper presented at EMAC 2016, Oslo, Norway.

Research output: Other conference contributionPaper, poster or abstractScientific

Harvard

Jussila, J, Boedeker, M, Jalonen, H & Helander, N 2016, 'Social media analytics empowering marketing insight- A framework for analyzing affective experiences from social media content' Paper presented at EMAC 2016, Oslo, Norway, 24/05/16 - 27/05/16, .

APA

Vancouver

Author

Jussila, Jari ; Boedeker, Mika ; Jalonen, Harri ; Helander, Nina. / Social media analytics empowering marketing insight- A framework for analyzing affective experiences from social media content. Paper presented at EMAC 2016, Oslo, Norway.

Bibtex - Download

@conference{e1bcb4f8ab494503bc16d8526695a425,
title = "Social media analytics empowering marketing insight- A framework for analyzing affective experiences from social media content",
author = "Jari Jussila and Mika Boedeker and Harri Jalonen and Nina Helander",
year = "2016",
month = "5",
day = "27",
language = "English",
note = "EMAC 2016 : Marketing in the age of data ; Conference date: 24-05-2016 Through 27-05-2016",

}

RIS (suitable for import to EndNote) - Download

TY - CONF

T1 - Social media analytics empowering marketing insight- A framework for analyzing affective experiences from social media content

AU - Jussila, Jari

AU - Boedeker, Mika

AU - Jalonen, Harri

AU - Helander, Nina

PY - 2016/5/27

Y1 - 2016/5/27

UR - http://www.emac2016.org/

M3 - Paper, poster or abstract

ER -