Sustainable Business Model Ideation and Development of Early Ideas for Sustainable Business Models: Analyzing a New Tool Facilitating the Ideation Process
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review
Details
| Original language | English |
|---|---|
| Title of host publication | Sustainable Business Models |
| Subtitle of host publication | Innovation, Implementation and Success |
| Editors | Annabeth Aagaard |
| Publisher | Palgrave Macmillan |
| Chapter | 5 |
| Pages | 119-150 |
| Number of pages | 31 |
| ISBN (Electronic) | 978-3-319-93275-0 |
| ISBN (Print) | 978-3-319-93274-3 |
| DOIs | |
| Publication status | Published - Sep 2018 |
| Publication type | A3 Part of a book or another research book |
Publication series
| Name | Studies in Sustainable Business In Association with Future Earth |
|---|---|
| Publisher | Palgrave Macmillan, Cham |
Abstract
This chapter presents an early ideation tool, the Impact Canvas® (IC), that has been specifically designed to involve different kinds of stakeholders in the early stages of the business and research ideation process. The authors discuss how a tool can support the ideation process and how the IC tool has been designed to incorporate different elements for the development of sustainable and impactful ideas. The usefulness of the tool when cooperating in a multidisciplinary team is described. The authors report feedback from users of the tool that supports the perception of the user-friendliness and usefulness of the tool. The chapter concludes with a description of how the IC tool is being further developed to support a more multidisciplinary approach to research and business ideation.
Keywords
- Canvas tool, Early idea development, Ideation process, Ideation tool, Innovative research and business ideas, Multidisciplinary team, Sustainable business ideas