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The Effects of Product Line Length on Firm Performance

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The Effects of Product Line Length on Firm Performance. / Kirjavainen, Johanna; Mäkinen, Saku; Sommarberg, Matti.

2018 Portland International Conference on Management of Engineering and Technology (PICMET). IEEE, 2018.

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Harvard

Kirjavainen, J, Mäkinen, S & Sommarberg, M 2018, The Effects of Product Line Length on Firm Performance. in 2018 Portland International Conference on Management of Engineering and Technology (PICMET). IEEE, Portland International Conference on Management of Engineering and Technology, 1/01/00. https://doi.org/10.23919/PICMET.2018.8481780

APA

Kirjavainen, J., Mäkinen, S., & Sommarberg, M. (2018). The Effects of Product Line Length on Firm Performance. In 2018 Portland International Conference on Management of Engineering and Technology (PICMET) IEEE. https://doi.org/10.23919/PICMET.2018.8481780

Vancouver

Kirjavainen J, Mäkinen S, Sommarberg M. The Effects of Product Line Length on Firm Performance. In 2018 Portland International Conference on Management of Engineering and Technology (PICMET). IEEE. 2018 https://doi.org/10.23919/PICMET.2018.8481780

Author

Kirjavainen, Johanna ; Mäkinen, Saku ; Sommarberg, Matti. / The Effects of Product Line Length on Firm Performance. 2018 Portland International Conference on Management of Engineering and Technology (PICMET). IEEE, 2018.

Bibtex - Download

@inproceedings{3b20663417cb4338820fefda9f85ef9f,
title = "The Effects of Product Line Length on Firm Performance",
abstract = "What products to offer represents one of the most important strategic choices a firm has to make in order to survive in competitive environments. Decisions about the length and breadth of a firm's product line are difficult but vital to its success. Despite this, the performance effects of product line length are a topic of continuing discussion in the academia. There are also multiple ways to define both product line length and breadth, further hindering the analysis and comparison of the results. This study defines both product line length and breadth, and distinguishes them as separate dimensions of a firm's product portfolio. Additionally, the relationship between product line length and firm performance is analyzed through customer evaluations. The study is set in the digital camera industry, focusing on the new product introductions into the compact product category during 2000–2014. Our results offer indication that there exists an inverted U-shaped relationship between product line length and firm performance.",
keywords = "Digital cameras , Industries , Length measurement , Lenses , Time measurement , Mirrors",
author = "Johanna Kirjavainen and Saku M{\"a}kinen and Matti Sommarberg",
note = "jufoid=9093",
year = "2018",
month = "10",
day = "8",
doi = "10.23919/PICMET.2018.8481780",
language = "English",
booktitle = "2018 Portland International Conference on Management of Engineering and Technology (PICMET)",
publisher = "IEEE",

}

RIS (suitable for import to EndNote) - Download

TY - GEN

T1 - The Effects of Product Line Length on Firm Performance

AU - Kirjavainen, Johanna

AU - Mäkinen, Saku

AU - Sommarberg, Matti

N1 - jufoid=9093

PY - 2018/10/8

Y1 - 2018/10/8

N2 - What products to offer represents one of the most important strategic choices a firm has to make in order to survive in competitive environments. Decisions about the length and breadth of a firm's product line are difficult but vital to its success. Despite this, the performance effects of product line length are a topic of continuing discussion in the academia. There are also multiple ways to define both product line length and breadth, further hindering the analysis and comparison of the results. This study defines both product line length and breadth, and distinguishes them as separate dimensions of a firm's product portfolio. Additionally, the relationship between product line length and firm performance is analyzed through customer evaluations. The study is set in the digital camera industry, focusing on the new product introductions into the compact product category during 2000–2014. Our results offer indication that there exists an inverted U-shaped relationship between product line length and firm performance.

AB - What products to offer represents one of the most important strategic choices a firm has to make in order to survive in competitive environments. Decisions about the length and breadth of a firm's product line are difficult but vital to its success. Despite this, the performance effects of product line length are a topic of continuing discussion in the academia. There are also multiple ways to define both product line length and breadth, further hindering the analysis and comparison of the results. This study defines both product line length and breadth, and distinguishes them as separate dimensions of a firm's product portfolio. Additionally, the relationship between product line length and firm performance is analyzed through customer evaluations. The study is set in the digital camera industry, focusing on the new product introductions into the compact product category during 2000–2014. Our results offer indication that there exists an inverted U-shaped relationship between product line length and firm performance.

KW - Digital cameras , Industries , Length measurement , Lenses , Time measurement , Mirrors

U2 - 10.23919/PICMET.2018.8481780

DO - 10.23919/PICMET.2018.8481780

M3 - Conference contribution

BT - 2018 Portland International Conference on Management of Engineering and Technology (PICMET)

PB - IEEE

ER -