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The Fuzzy Front End of Experience Design: Workshop Proceedings

Research output: Book/ReportAnthologyProfessional


Original languageEnglish
PublisherTeknologian tutkimuskeskus VTT Oy
Number of pages76
ISBN (Electronic)978-951-38-8213-6
Publication statusPublished - 2015
Publication typeD6 Edited professional books


To start an experience design process, the designers should determine what experience they intend to aim for. How should this decision be made? In the fuzzy front end of the experience design process, there are often several alternative sources for gaining insight and inspiration. There may be different, even conflicting viewpoints and opinions. In addition to user studies, insight and inspiration for experience, goals can be sought from brand promises, technology and societal trends, as well as from just a vision of renewal.
In these proceedings, we present the results of the “Fuzzy Front End of Experi-
ence Design” workshop held in NordiCHI 2014 in Helsinki. The workshop brought together practitioners and academics to share knowledge and lessons learned on and explore how to get from the fuzzy front end to a shared vision of the experience to aim for.
We accepted to the workshop eight excellent position papers that presented ex-
perience goal setting on different fields. Prior to the workshop, we collected with an online questionnaire participants’ views related to experience design. These results were analysed and presented in the workshop. During the workshop, we shared experiences and discussed where insight and inspiration to experience goals setting can be sought, what the characteristics of good experience goals are, and how experience goals should be communicated. Our goal is that this report will provide inspiration and guidance to defining experience goals, thus shedding light on the fuzzy front end of experience design.
These proceedings include the following: an introduction and description of the
workshop as well as related phases and activities, an overview of the survey results, results of the workshop activities, and the position papers presented at the workshop. The description of the workshop has been published earlier in NordiCHI 2014 conference proceedings. The papers have been published on the workshop website.

Publication forum classification

Field of science, Statistics Finland