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The Fuzzy Front End of Experience Design: Eliciting and Communicating Experience Goals

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The Fuzzy Front End of Experience Design: Eliciting and Communicating Experience Goals. / Varsaluoma, Jari; Väätäjä, Heli; Kaasinen, Eija; Karvonen, Hannu; Lu, Yichen.

OzCHI '15 - Proceedings of the Annual Meeting of the Australian Special Interest Group for Computer Human Interaction . ACM, 2015. p. 324-332.

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Harvard

Varsaluoma, J, Väätäjä, H, Kaasinen, E, Karvonen, H & Lu, Y 2015, The Fuzzy Front End of Experience Design: Eliciting and Communicating Experience Goals. in OzCHI '15 - Proceedings of the Annual Meeting of the Australian Special Interest Group for Computer Human Interaction . ACM, pp. 324-332, Australian Conference on Human-Computer Interaction, United Kingdom, 1/01/00. https://doi.org/10.1145/2838739.2838761

APA

Varsaluoma, J., Väätäjä, H., Kaasinen, E., Karvonen, H., & Lu, Y. (2015). The Fuzzy Front End of Experience Design: Eliciting and Communicating Experience Goals. In OzCHI '15 - Proceedings of the Annual Meeting of the Australian Special Interest Group for Computer Human Interaction (pp. 324-332). ACM. https://doi.org/10.1145/2838739.2838761

Vancouver

Varsaluoma J, Väätäjä H, Kaasinen E, Karvonen H, Lu Y. The Fuzzy Front End of Experience Design: Eliciting and Communicating Experience Goals. In OzCHI '15 - Proceedings of the Annual Meeting of the Australian Special Interest Group for Computer Human Interaction . ACM. 2015. p. 324-332 https://doi.org/10.1145/2838739.2838761

Author

Varsaluoma, Jari ; Väätäjä, Heli ; Kaasinen, Eija ; Karvonen, Hannu ; Lu, Yichen. / The Fuzzy Front End of Experience Design: Eliciting and Communicating Experience Goals. OzCHI '15 - Proceedings of the Annual Meeting of the Australian Special Interest Group for Computer Human Interaction . ACM, 2015. pp. 324-332

Bibtex - Download

@inproceedings{edd58a25f5774d969628969c06306aeb,
title = "The Fuzzy Front End of Experience Design: Eliciting and Communicating Experience Goals",
abstract = "When starting an experience design process, designers should first determine the experience to aim for. In the fuzzy front end of the experience design process, there are often several alternative sources for gaining insight and inspiration in defining this experience. In this paper, we describe the results of a survey where we studied experience design practitioners’ views of experience goal setting and approaches to communicate about these goals with stakeholders. The results from 9 different design cases suggest that “empathic understanding of the users’ world” is the most used source of insight and inspiration in defining experience goals. As an end result, we propose an initial model for an Experience Goal Elicitation Process to clarify the fuzzy front end of experience design. Also, instructions to support designers in defining and evaluating experience goals are presented.",
keywords = "experience goal, UX goal, experience design, fuzzy front end, survey study, Experience Goal Elicitation Process, experience-driven design, user experience, requirements engineering, user-centered design",
author = "Jari Varsaluoma and Heli V{\"a}{\"a}t{\"a}j{\"a} and Eija Kaasinen and Hannu Karvonen and Yichen Lu",
year = "2015",
doi = "10.1145/2838739.2838761",
language = "English",
isbn = "978-1-4503-3673-4",
pages = "324--332",
booktitle = "OzCHI '15 - Proceedings of the Annual Meeting of the Australian Special Interest Group for Computer Human Interaction",
publisher = "ACM",

}

RIS (suitable for import to EndNote) - Download

TY - GEN

T1 - The Fuzzy Front End of Experience Design: Eliciting and Communicating Experience Goals

AU - Varsaluoma, Jari

AU - Väätäjä, Heli

AU - Kaasinen, Eija

AU - Karvonen, Hannu

AU - Lu, Yichen

PY - 2015

Y1 - 2015

N2 - When starting an experience design process, designers should first determine the experience to aim for. In the fuzzy front end of the experience design process, there are often several alternative sources for gaining insight and inspiration in defining this experience. In this paper, we describe the results of a survey where we studied experience design practitioners’ views of experience goal setting and approaches to communicate about these goals with stakeholders. The results from 9 different design cases suggest that “empathic understanding of the users’ world” is the most used source of insight and inspiration in defining experience goals. As an end result, we propose an initial model for an Experience Goal Elicitation Process to clarify the fuzzy front end of experience design. Also, instructions to support designers in defining and evaluating experience goals are presented.

AB - When starting an experience design process, designers should first determine the experience to aim for. In the fuzzy front end of the experience design process, there are often several alternative sources for gaining insight and inspiration in defining this experience. In this paper, we describe the results of a survey where we studied experience design practitioners’ views of experience goal setting and approaches to communicate about these goals with stakeholders. The results from 9 different design cases suggest that “empathic understanding of the users’ world” is the most used source of insight and inspiration in defining experience goals. As an end result, we propose an initial model for an Experience Goal Elicitation Process to clarify the fuzzy front end of experience design. Also, instructions to support designers in defining and evaluating experience goals are presented.

KW - experience goal

KW - UX goal

KW - experience design

KW - fuzzy front end

KW - survey study

KW - Experience Goal Elicitation Process

KW - experience-driven design

KW - user experience

KW - requirements engineering

KW - user-centered design

U2 - 10.1145/2838739.2838761

DO - 10.1145/2838739.2838761

M3 - Conference contribution

SN - 978-1-4503-3673-4

SP - 324

EP - 332

BT - OzCHI '15 - Proceedings of the Annual Meeting of the Australian Special Interest Group for Computer Human Interaction

PB - ACM

ER -