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The Gamification of Work: Lessons From Crowdsourcing

Research output: Contribution to journalArticleScientificpeer-review


Original languageEnglish
JournalJournal of Management Inquiry
Issue number2
Early online date2018
Publication statusPublished - 2019
Publication typeA1 Journal article-refereed


The nature of work and management are in flux; work is increasingly distributed, sporadic, community-driven, and motivated by constant self-development. Developments such as sharing economies, crowdfunding, and crowdsourcing have emerged as new forms of organizing work and economic coordination. At the same time, increased gaming and gamification of our lives have arrived to address this newly found yearning for intrinsically motivated work. Thus, work is increasingly consciously and unconsciously gamified. Crowdsourcing is a frontrunner management domain in employing gamification to positively affect motivation and performance of workers. However, to be able to harness the full potential of gamification, a union of knowledge of interwoven areas of game design, motivational psychology and management is needed. Therefore, in this article, based on the accumulated body of research on gamification in crowdsourcing, we discuss the emerging opportunities and challenges of using gamification in management.


  • crowdsourcing, gamification, human computation, human resource, motivation, participation, work

Publication forum classification

Field of science, Statistics Finland