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The great game of business: Advancing knowledge on gamification in business contexts

Research output: Contribution to journalArticleScientificpeer-review


Original languageEnglish
Pages (from-to)273-276
Number of pages4
JournalJournal of Business Research
Publication statusE-pub ahead of print - 6 Nov 2019
Publication typeA1 Journal article-refereed


Gamification is a rather significant trend in recent years. It builds on the emotional and involving qualities of gaming but may not entail a full-fledged game. Gamification exists in a large number of industries; retail, media, consumer goods, and healthcare. It is used as means to educate employees in all types of industry, create customer engagement to brands and businesses, and even nudge people to change their behavior. The present paper is an introduction to the special issue on “Theoretical Perspectives and Applications of Gamification in Business Contexts”. In total the special issue comprises of 11 novel and high-quality contributions on gamification. These are selected to enhance our understanding of underlying mechanisms that impact employees’ and customers’ attitudes and behaviors.

Publication forum classification

Field of science, Statistics Finland