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The impact of customer-guided purchasing on trust in creation of B2B relationships

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientific

Details

Original languageEnglish
Title of host publication23rd International Colloquium on Relationship Marketing (ICRM) 2015
Subtitle of host publication15-17 September, Helsinki, Finland
PublisherHanken School of Economics
ISBN (Electronic)978-952-232-289-0
Publication statusPublished - 2015
Publication typeB3 Non-refereed article in conference proceedings
EventINTERNATIONAL COLLOQUIUM IN RELATIONSHIP MARKETING -
Duration: 1 Jan 1900 → …

Conference

ConferenceINTERNATIONAL COLLOQUIUM IN RELATIONSHIP MARKETING
Period1/01/00 → …

Field of science, Statistics Finland