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The impact of customer-guided purchasing on trust in creation of B2B relationships

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientific

Standard

The impact of customer-guided purchasing on trust in creation of B2B relationships. / Ojala, Mika ; Uusitalo, Olavi ; Mahlamäki, Tommi .

23rd International Colloquium on Relationship Marketing (ICRM) 2015: 15-17 September, Helsinki, Finland. Hanken School of Economics, 2015.

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientific

Harvard

Ojala, M, Uusitalo, O & Mahlamäki, T 2015, The impact of customer-guided purchasing on trust in creation of B2B relationships. in 23rd International Colloquium on Relationship Marketing (ICRM) 2015: 15-17 September, Helsinki, Finland. Hanken School of Economics, INTERNATIONAL COLLOQUIUM IN RELATIONSHIP MARKETING, 1/01/00.

APA

Ojala, M., Uusitalo, O., & Mahlamäki, T. (2015). The impact of customer-guided purchasing on trust in creation of B2B relationships. In 23rd International Colloquium on Relationship Marketing (ICRM) 2015: 15-17 September, Helsinki, Finland Hanken School of Economics.

Vancouver

Ojala M, Uusitalo O, Mahlamäki T. The impact of customer-guided purchasing on trust in creation of B2B relationships. In 23rd International Colloquium on Relationship Marketing (ICRM) 2015: 15-17 September, Helsinki, Finland. Hanken School of Economics. 2015

Author

Ojala, Mika ; Uusitalo, Olavi ; Mahlamäki, Tommi . / The impact of customer-guided purchasing on trust in creation of B2B relationships. 23rd International Colloquium on Relationship Marketing (ICRM) 2015: 15-17 September, Helsinki, Finland. Hanken School of Economics, 2015.

Bibtex - Download

@inproceedings{3fbbd0df1e734c6fb9a7fde1ef80d699,
title = "The impact of customer-guided purchasing on trust in creation of B2B relationships",
author = "Mika Ojala and Olavi Uusitalo and Tommi Mahlam{\"a}ki",
year = "2015",
language = "English",
booktitle = "23rd International Colloquium on Relationship Marketing (ICRM) 2015",
publisher = "Hanken School of Economics",

}

RIS (suitable for import to EndNote) - Download

TY - GEN

T1 - The impact of customer-guided purchasing on trust in creation of B2B relationships

AU - Ojala, Mika

AU - Uusitalo, Olavi

AU - Mahlamäki, Tommi

PY - 2015

Y1 - 2015

UR - https://www.hanken.fi/en/about-hanken/organisation/departments-and-subjects/department-marketing/cers/icrm-2015

UR - http://hdl.handle.net/10138/156532

M3 - Conference contribution

BT - 23rd International Colloquium on Relationship Marketing (ICRM) 2015

PB - Hanken School of Economics

ER -