The nexus between social media behaviour, negative consumer emotions and brand disloyalty
Research output: Other conference contribution › Paper, poster or abstract › Scientific
Details
| Original language | English |
|---|---|
| Publication status | Published - 11 Nov 2016 |
| Event | 12th European Conference on Management Leadership and Governance - College of Management National University of Political Studies and Public Administration , Bucharest, Romania Duration: 10 Nov 2016 → 11 Nov 2016 Conference number: 12 http://www.academic-conferences.org/conferences/ecmlg/ |
Conference
| Conference | 12th European Conference on Management Leadership and Governance |
|---|---|
| Abbreviated title | ECMLG |
| Country | Romania |
| City | Bucharest |
| Period | 10/11/16 → 11/11/16 |
| Internet address |
ASJC Scopus subject areas
Keywords
- social media, Electronic word of mouth, negative emotions, brand disloyalty