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The nexus between social media behaviour, negative consumer emotions and brand disloyalty

Research output: Other conference contributionPaper, poster or abstractScientific

Details

Original languageEnglish
Publication statusPublished - 11 Nov 2016
Event12th European Conference on Management Leadership and Governance - College of Management National University of Political Studies and Public Administration , Bucharest, Romania
Duration: 10 Nov 201611 Nov 2016
Conference number: 12
http://www.academic-conferences.org/conferences/ecmlg/

Conference

Conference12th European Conference on Management Leadership and Governance
Abbreviated titleECMLG
CountryRomania
CityBucharest
Period10/11/1611/11/16
Internet address

ASJC Scopus subject areas

Keywords

  • social media, Electronic word of mouth, negative emotions, brand disloyalty