The Role of Customer Experience in Value Creation in Business-to-Business Context
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Professional
Details
Original language | English |
---|---|
Title of host publication | 23rd Nordic Academy of Management Conference |
Subtitle of host publication | NFF 2015 |
Publisher | Nordic Academy of Management |
Pages | 146 |
Number of pages | 1 |
Publication status | Unpublished - 12 Aug 2015 |
Publication type | D3 Professional conference proceedings |
Event | Nordic Academy of Management Conference - Duration: 1 Jan 1900 → … |
Conference
Conference | Nordic Academy of Management Conference |
---|---|
Period | 1/01/00 → … |
Abstract
The Role of Customer Experience in Value Creation in Business-to-Business Context