The Role of Customer Experience in Value Creation in Business-to-Business Context
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Professional
Details
| Original language | English |
|---|---|
| Title of host publication | 23rd Nordic Academy of Management Conference |
| Subtitle of host publication | NFF 2015 |
| Publisher | Nordic Academy of Management |
| Pages | 146 |
| Number of pages | 1 |
| Publication status | Unpublished - 12 Aug 2015 |
| Publication type | D3 Professional conference proceedings |
| Event | Nordic Academy of Management Conference - Duration: 1 Jan 1900 → … |
Conference
| Conference | Nordic Academy of Management Conference |
|---|---|
| Period | 1/01/00 → … |
Abstract
The Role of Customer Experience in Value Creation in Business-to-Business Context