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The role of WWW sites in delivering brand's value: the user-based evaluation

Research output: Contribution to journalArticleScientificpeer-review

Details

Original languageEnglish
Pages (from-to)39-58
JournalInternational Journal of Electronic Marketing and Retailing
Volume2
Issue number1
Publication statusPublished - 2008
Publication typeA1 Journal article-refereed

Publication forum classification