Tampere University of Technology

TUTCRIS Research Portal

The Use and Perceived Importance of Marketing Communication Channels in Contemporary Industrial Markets

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review


Original languageEnglish
Title of host publicationProceedings of Anzmac 2012 - Australian and New Zealand Marketing Academy Conference, 3-5 December, 2012, Adelaide, Australia
Place of PublicationAdelaide, Australia
PublisherUniversity of South Australia
Publication statusPublished - 2012
Publication typeA4 Article in a conference publication

Publication series

NameAustralian and New Zealand Marketing Academy Conference
ISSN (Print)1447-3275

Publication forum classification

Field of science, Statistics Finland