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The Use and Perceived Importance of Marketing Communication Channels in Contemporary Industrial Markets

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Standard

The Use and Perceived Importance of Marketing Communication Channels in Contemporary Industrial Markets. / Mikkola, Toni; Mahlamäki, Tommi.

Proceedings of Anzmac 2012 - Australian and New Zealand Marketing Academy Conference, 3-5 December, 2012, Adelaide, Australia. Adelaide, Australia : University of South Australia, 2012. p. 7 (Australian and New Zealand Marketing Academy Conference).

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Harvard

Mikkola, T & Mahlamäki, T 2012, The Use and Perceived Importance of Marketing Communication Channels in Contemporary Industrial Markets. in Proceedings of Anzmac 2012 - Australian and New Zealand Marketing Academy Conference, 3-5 December, 2012, Adelaide, Australia. Australian and New Zealand Marketing Academy Conference, University of South Australia, Adelaide, Australia, pp. 7.

APA

Mikkola, T., & Mahlamäki, T. (2012). The Use and Perceived Importance of Marketing Communication Channels in Contemporary Industrial Markets. In Proceedings of Anzmac 2012 - Australian and New Zealand Marketing Academy Conference, 3-5 December, 2012, Adelaide, Australia (pp. 7). (Australian and New Zealand Marketing Academy Conference). Adelaide, Australia: University of South Australia.

Vancouver

Mikkola T, Mahlamäki T. The Use and Perceived Importance of Marketing Communication Channels in Contemporary Industrial Markets. In Proceedings of Anzmac 2012 - Australian and New Zealand Marketing Academy Conference, 3-5 December, 2012, Adelaide, Australia. Adelaide, Australia: University of South Australia. 2012. p. 7. (Australian and New Zealand Marketing Academy Conference).

Author

Mikkola, Toni ; Mahlamäki, Tommi. / The Use and Perceived Importance of Marketing Communication Channels in Contemporary Industrial Markets. Proceedings of Anzmac 2012 - Australian and New Zealand Marketing Academy Conference, 3-5 December, 2012, Adelaide, Australia. Adelaide, Australia : University of South Australia, 2012. pp. 7 (Australian and New Zealand Marketing Academy Conference).

Bibtex - Download

@inproceedings{549f64ddf945493cb3654a1c27f96d89,
title = "The Use and Perceived Importance of Marketing Communication Channels in Contemporary Industrial Markets",
author = "Toni Mikkola and Tommi Mahlam{\"a}ki",
note = "ei ut-numeroa 22.8.2013<br/>Contribution: organisation=tta,FACT1=1<br/>Publisher name: University of South Australia",
year = "2012",
language = "English",
series = "Australian and New Zealand Marketing Academy Conference",
publisher = "University of South Australia",
pages = "7",
booktitle = "Proceedings of Anzmac 2012 - Australian and New Zealand Marketing Academy Conference, 3-5 December, 2012, Adelaide, Australia",

}

RIS (suitable for import to EndNote) - Download

TY - GEN

T1 - The Use and Perceived Importance of Marketing Communication Channels in Contemporary Industrial Markets

AU - Mikkola, Toni

AU - Mahlamäki, Tommi

N1 - ei ut-numeroa 22.8.2013<br/>Contribution: organisation=tta,FACT1=1<br/>Publisher name: University of South Australia

PY - 2012

Y1 - 2012

M3 - Conference contribution

T3 - Australian and New Zealand Marketing Academy Conference

SP - 7

BT - Proceedings of Anzmac 2012 - Australian and New Zealand Marketing Academy Conference, 3-5 December, 2012, Adelaide, Australia

PB - University of South Australia

CY - Adelaide, Australia

ER -