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The use of a mix of 'online' and 'offline' channels in industrial marketing communications

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review


Original languageEnglish
Title of host publication28th IMP Conference, 11-15 September 2012, Rome, Italy
Place of PublicationRome, Italy
PublisherIMP Group
Number of pages10
Publication statusPublished - 2012
Publication typeA4 Article in a conference publication

Publication series

NameIndustrial Marketing and Purchasing Conference

Publication forum classification

Field of science, Statistics Finland