The use of a mix of 'online' and 'offline' channels in industrial marketing communications
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review
| Original language | English |
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| Title of host publication | 28th IMP Conference, 11-15 September 2012, Rome, Italy |
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| Place of Publication | Rome, Italy |
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| Publisher | IMP Group |
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| Pages | 1-10 |
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| Number of pages | 10 |
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| Publication status | Published - 2012 |
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| Publication type | A4 Article in a conference publication |
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| Name | Industrial Marketing and Purchasing Conference |
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