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UX Expeditions in Business-to-Business Heavy Industry ­ Lessons Learned

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review


Original languageEnglish
Title of host publicationCHI EA '16 Proceedings of the 2016 CHI Conference Extended Abstracts on Human Factors in Computing Systems
ISBN (Print)978-1-4503-4082-3
Publication statusPublished - 5 May 2016
Publication typeA4 Article in a conference publication
EventACM SIGCHI annual conference on human factors in computing systems -
Duration: 1 Jan 2016 → …


ConferenceACM SIGCHI annual conference on human factors in computing systems
Period1/01/16 → …


Traditionally, user experience research has focused on consumer products, and there is little research on the role of experience design in business-to-business industry. This paper shortly reports the lessons learned on introducing experience design to Finnish metals and engineering industry during a 5-year research programme. It proved important to prepare the organization to the experience thinking, to give practical means to designing for experiences, to provide distinctive experiences in all touchpoints, and to widely advertise the benefits of experience-driven design. Investing in experiences ultimately pays off by enhanced competitive advantage. We call for more research on experience design in this domain by suggesting research topics for the future.

Publication forum classification

Field of science, Statistics Finland