Value creation mechanisms in product variety development
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review
Details
| Original language | English |
|---|---|
| Title of host publication | DS92: Proceedings of the DESIGN 2018 15th International Design Conference |
| Editors | Dorian Marjanović, Mario Štorga, Stanko Škec, Nenad Bojčetić, Neven Pavković |
| Publisher | The Design Society |
| Pages | 623-632 |
| Number of pages | 10 |
| Volume | 2 |
| ISBN (Electronic) | 978-953-7738-59-4 |
| DOIs | |
| Publication status | Published - 21 May 2018 |
| Publication type | A4 Article in a conference publication |
| Event | International design conference - Duration: 1 Jan 2014 → … |
Publication series
| Name | DESIGN |
|---|---|
| Publisher | Design society |
Conference
| Conference | International design conference |
|---|---|
| Period | 1/01/14 → … |
Abstract
The aim is to study value creation mechanisms in product variety development and to discuss how the mechanisms could be used in communicating and evaluating the business potential of product variety development. The mechanisms were recognised by studying the literature of modularisation, product platform and product family development. Mechanisms that increase and decrease profit were found. Industrial case study suggests that clarifying the important value creation mechanisms can be beneficial in negotiating the justification to invest in R&D projects in supporting the business.
Keywords
- product variety, decision making, modularisation, product families, portfolio management