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Value creation mechanisms in product variety development

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Details

Original languageEnglish
Title of host publicationDS92: Proceedings of the DESIGN 2018 15th International Design Conference
EditorsDorian Marjanović, Mario Štorga, Stanko Škec, Nenad Bojčetić, Neven Pavković
PublisherThe Design Society
Pages623-632
Number of pages10
Volume2
ISBN (Electronic)978-953-7738-59-4
DOIs
Publication statusPublished - 21 May 2018
Publication typeA4 Article in a conference publication
EventInternational design conference -
Duration: 1 Jan 2014 → …

Publication series

NameDESIGN
PublisherDesign society

Conference

ConferenceInternational design conference
Period1/01/14 → …

Abstract

The aim is to study value creation mechanisms in product variety development and to discuss how the mechanisms could be used in communicating and evaluating the business potential of product variety development. The mechanisms were recognised by studying the literature of modularisation, product platform and product family development. Mechanisms that increase and decrease profit were found. Industrial case study suggests that clarifying the important value creation mechanisms can be beneficial in negotiating the justification to invest in R&D projects in supporting the business.

Keywords

  • product variety, decision making, modularisation, product families, portfolio management

Publication forum classification

Field of science, Statistics Finland