Value creation mechanisms in product variety development

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Standard

Value creation mechanisms in product variety development. / Pakkanen, Jarkko; Juuti, Tero ; Lehtonen, Timo.

DS92: Proceedings of the DESIGN 2018 15th International Design Conference. ed. / Dorian Marjanović; Mario Štorga; Stanko Škec; Nenad Bojčetić; Neven Pavković. Vol. 2 The Design Society, 2018. p. 623-632 (DESIGN).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Harvard

Pakkanen, J, Juuti, T & Lehtonen, T 2018, Value creation mechanisms in product variety development. in D Marjanović, M Štorga, S Škec, N Bojčetić & N Pavković (eds), DS92: Proceedings of the DESIGN 2018 15th International Design Conference. vol. 2, DESIGN, The Design Society, pp. 623-632, International design conference, 1/01/14. https://doi.org/10.21278/idc.2018.0240

APA

Pakkanen, J., Juuti, T., & Lehtonen, T. (2018). Value creation mechanisms in product variety development. In D. Marjanović, M. Štorga, S. Škec, N. Bojčetić, & N. Pavković (Eds.), DS92: Proceedings of the DESIGN 2018 15th International Design Conference (Vol. 2, pp. 623-632). (DESIGN). The Design Society. https://doi.org/10.21278/idc.2018.0240

Vancouver

Pakkanen J, Juuti T , Lehtonen T. Value creation mechanisms in product variety development. In Marjanović D, Štorga M, Škec S, Bojčetić N, Pavković N, editors, DS92: Proceedings of the DESIGN 2018 15th International Design Conference. Vol. 2. The Design Society. 2018. p. 623-632. (DESIGN). https://doi.org/10.21278/idc.2018.0240

Author

Pakkanen, Jarkko ; Juuti, Tero ; Lehtonen, Timo. / Value creation mechanisms in product variety development. DS92: Proceedings of the DESIGN 2018 15th International Design Conference. editor / Dorian Marjanović ; Mario Štorga ; Stanko Škec ; Nenad Bojčetić ; Neven Pavković. Vol. 2 The Design Society, 2018. pp. 623-632 (DESIGN).

Bibtex - Download

@inproceedings{4e613b79b6b24631aa82843f4b6205db,

title = "Value creation mechanisms in product variety development",

abstract = "The aim is to study value creation mechanisms in product variety development and to discuss how the mechanisms could be used in communicating and evaluating the business potential of product variety development. The mechanisms were recognised by studying the literature of modularisation, product platform and product family development. Mechanisms that increase and decrease profit were found. Industrial case study suggests that clarifying the important value creation mechanisms can be beneficial in negotiating the justification to invest in R&D projects in supporting the business.",

keywords = "product variety, decision making, modularisation, product families, portfolio management",

author = "Jarkko Pakkanen and Tero Juuti and Timo Lehtonen",

year = "2018",

month = "5",

day = "21",

doi = "10.21278/idc.2018.0240",

language = "English",

volume = "2",

series = "DESIGN",

publisher = "The Design Society",

pages = "623--632",

editor = "Dorian Marjanović and Mario Štorga and Stanko Škec and Nenad Bojčetić and Neven Pavković",

booktitle = "DS92: Proceedings of the DESIGN 2018 15th International Design Conference",

}

RIS (suitable for import to EndNote) - Download

TY - GEN

T1 - Value creation mechanisms in product variety development

AU - Pakkanen, Jarkko

AU - Juuti, Tero

AU - Lehtonen, Timo

PY - 2018/5/21

Y1 - 2018/5/21

N2 - The aim is to study value creation mechanisms in product variety development and to discuss how the mechanisms could be used in communicating and evaluating the business potential of product variety development. The mechanisms were recognised by studying the literature of modularisation, product platform and product family development. Mechanisms that increase and decrease profit were found. Industrial case study suggests that clarifying the important value creation mechanisms can be beneficial in negotiating the justification to invest in R&D projects in supporting the business.

AB - The aim is to study value creation mechanisms in product variety development and to discuss how the mechanisms could be used in communicating and evaluating the business potential of product variety development. The mechanisms were recognised by studying the literature of modularisation, product platform and product family development. Mechanisms that increase and decrease profit were found. Industrial case study suggests that clarifying the important value creation mechanisms can be beneficial in negotiating the justification to invest in R&D projects in supporting the business.

KW - product variety

KW - decision making

KW - modularisation

KW - product families

KW - portfolio management

U2 - 10.21278/idc.2018.0240

DO - 10.21278/idc.2018.0240

M3 - Conference contribution

VL - 2

T3 - DESIGN

SP - 623

EP - 632

BT - DS92: Proceedings of the DESIGN 2018 15th International Design Conference

A2 - Marjanović, Dorian

A2 - Štorga, Mario

A2 - Škec, Stanko

A2 - Bojčetić, Nenad

A2 - Pavković, Neven

PB - The Design Society

ER -

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