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Why do companies pursue MC manufacturing strategy?

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Details

Original languageEnglish
Title of host publicationProceedings of the 3rd International Conference on Mass Customization and Personalization in Central Europe (MCP - CE 2008), June 3-6, 2008, Serbia
EditorsZ. Anisic, R. Freund
PublisherFaculty of Technical Sciences in Novi Sad, Serbia
Pages159-164
ISBN (Print)978-86-7892-114-8
Publication statusPublished - 2008
Publication typeA4 Article in a conference publication

Publication forum classification