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“Wow-factors” for boosting business

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review


Original languageEnglish
Title of host publicationAdvances in human factors, business management, training and education - proceedings of the ahfe 2016 international conference on human factors, business management and society
Subtitle of host publicationJuly 27-31, 2016. Walt Disney World®, Florida, USA
PublisherSpringer Verlag
Number of pages12
ISBN (Print)978-3-319-42069-1
Publication statusPublished - 2016
Publication typeA4 Article in a conference publication
EventInternational Conference on Applied Human Factors and Ergonomics -
Duration: 1 Jan 1900 → …

Publication series

NameAdvances in Intelligent Systems and Computing
ISSN (Print)2194-5357


ConferenceInternational Conference on Applied Human Factors and Ergonomics
Period1/01/00 → …


WOW, that’s great, what that company is doing. This comment is human factor in business context in its purest form. Wow-factor is something that won’t only separate the company from others, but separates it superiorly. Wow-factor is the factor that already exists in companies’ business and affects to people in many cases. It just needs to be found consciously, to be defined clearly and utilized better in order to enhance business and profits. In this article, we show different points of view about the Wow-factor in business context. Paper presents the ontology of the wow factor by utilizing literature review. Paper also presents a model for Wow-factor analyses in business. Article presents the idea of a new kind of factor for the corporate business development and brings up the overall concept of the Wow-factor in business models. Future research needs and actions are handled at the end of the article.


  • Business development, Human factor, Moment of truth (MOT), Point of interaction (POI), Service engineering, Service science, Wow-Effect, Wow-Factor

Publication forum classification

Field of science, Statistics Finland