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Analysing the role of crowdfunding in entrepreneurial ecosystems: A social media event study of two competing product launches

Tutkimustuotosvertaisarvioitu

Standard

Analysing the role of crowdfunding in entrepreneurial ecosystems : A social media event study of two competing product launches. / Menon, Karan; Kärkkäinen, Hannu; Jussila, Jari; Huhtamäki, Jukka; Mukkamala, Raghava Rao; Lasrado, Lester Allan; Vatrapu, Ravi ; Hussain, Abid.

julkaisussa: INTERNATIONAL JOURNAL OF ENTREPRENEURSHIP AND SMALL BUSINESS, Vuosikerta 33, Nro 4, 21.02.2018, s. 575–606.

Tutkimustuotosvertaisarvioitu

Harvard

Menon, K, Kärkkäinen, H, Jussila, J, Huhtamäki, J, Mukkamala, RR, Lasrado, LA, Vatrapu, R & Hussain, A 2018, 'Analysing the role of crowdfunding in entrepreneurial ecosystems: A social media event study of two competing product launches', INTERNATIONAL JOURNAL OF ENTREPRENEURSHIP AND SMALL BUSINESS, Vuosikerta. 33, Nro 4, Sivut 575–606. https://doi.org/10.1504/IJESB.2018.10008719

APA

Menon, K., Kärkkäinen, H., Jussila, J., Huhtamäki, J., Mukkamala, R. R., Lasrado, L. A., ... Hussain, A. (2018). Analysing the role of crowdfunding in entrepreneurial ecosystems: A social media event study of two competing product launches. INTERNATIONAL JOURNAL OF ENTREPRENEURSHIP AND SMALL BUSINESS, 33(4), 575–606. https://doi.org/10.1504/IJESB.2018.10008719

Vancouver

Menon K, Kärkkäinen H, Jussila J, Huhtamäki J, Mukkamala RR, Lasrado LA et al. Analysing the role of crowdfunding in entrepreneurial ecosystems: A social media event study of two competing product launches. INTERNATIONAL JOURNAL OF ENTREPRENEURSHIP AND SMALL BUSINESS. 2018 helmi 21;33(4):575–606. https://doi.org/10.1504/IJESB.2018.10008719

Author

Menon, Karan ; Kärkkäinen, Hannu ; Jussila, Jari ; Huhtamäki, Jukka ; Mukkamala, Raghava Rao ; Lasrado, Lester Allan ; Vatrapu, Ravi ; Hussain, Abid. / Analysing the role of crowdfunding in entrepreneurial ecosystems : A social media event study of two competing product launches. Julkaisussa: INTERNATIONAL JOURNAL OF ENTREPRENEURSHIP AND SMALL BUSINESS. 2018 ; Vuosikerta 33, Nro 4. Sivut 575–606.

Bibtex - Lataa

@article{bba9069e4df645899749c579c5793564,
title = "Analysing the role of crowdfunding in entrepreneurial ecosystems: A social media event study of two competing product launches",
abstract = "The aim of the explorative study is to understand the role of crowdfunding in the facilitation of customer engagement for entrepreneurial ecosystems, using data from two recent events of competing product launches. We conducted an event study that employed content analysis and emotion analysis, as well as social set analysis (SSA) of Facebook data to uncover and better understand crowdfunder (investor and customer) engagement and interactions before, during and after a crowdfunding campaign event. Our paper focuses especially on the role of Jollas tablet crowdfunding campaign in the development of its fanbase in relation with Nokias tablet launch during Slush 2014 event. On the basis of the above analyses and related literature, we present propositions about various types of engagement with the potential to facilitate the evolution of entrepreneurial ecosystems. We discuss the results, and evaluate the implications of crowdfunding on customer engagement for entrepreneurial ecosystems, and conclude with directions for future work. One of the key contributions of the study is the introduction of a new data source and approach for co-creative interaction between companies and their customers, as well as an approach to support the study of ecosystems from a customer perspectiveKaran Menon, Hannu K{\"a}rkk{\"a}inen, Jari Jussila, Jukka Huhtam{\"a}ki, Raghava Rao Mukkamala, Lester Allan Lasrado, Ravi Vatrapu, Abid Hussain",
keywords = "Crowdfunding, Ecosystems, Social Media, Social Big Data",
author = "Karan Menon and Hannu K{\"a}rkk{\"a}inen and Jari Jussila and Jukka Huhtam{\"a}ki and Mukkamala, {Raghava Rao} and Lasrado, {Lester Allan} and Ravi Vatrapu and Abid Hussain",
year = "2018",
month = "2",
day = "21",
doi = "10.1504/IJESB.2018.10008719",
language = "English",
volume = "33",
pages = "575–606",
journal = "INTERNATIONAL JOURNAL OF ENTREPRENEURSHIP AND SMALL BUSINESS",
issn = "1476-1297",
publisher = "Inderscience",
number = "4",

}

RIS (suitable for import to EndNote) - Lataa

TY - JOUR

T1 - Analysing the role of crowdfunding in entrepreneurial ecosystems

T2 - A social media event study of two competing product launches

AU - Menon, Karan

AU - Kärkkäinen, Hannu

AU - Jussila, Jari

AU - Huhtamäki, Jukka

AU - Mukkamala, Raghava Rao

AU - Lasrado, Lester Allan

AU - Vatrapu, Ravi

AU - Hussain, Abid

PY - 2018/2/21

Y1 - 2018/2/21

N2 - The aim of the explorative study is to understand the role of crowdfunding in the facilitation of customer engagement for entrepreneurial ecosystems, using data from two recent events of competing product launches. We conducted an event study that employed content analysis and emotion analysis, as well as social set analysis (SSA) of Facebook data to uncover and better understand crowdfunder (investor and customer) engagement and interactions before, during and after a crowdfunding campaign event. Our paper focuses especially on the role of Jollas tablet crowdfunding campaign in the development of its fanbase in relation with Nokias tablet launch during Slush 2014 event. On the basis of the above analyses and related literature, we present propositions about various types of engagement with the potential to facilitate the evolution of entrepreneurial ecosystems. We discuss the results, and evaluate the implications of crowdfunding on customer engagement for entrepreneurial ecosystems, and conclude with directions for future work. One of the key contributions of the study is the introduction of a new data source and approach for co-creative interaction between companies and their customers, as well as an approach to support the study of ecosystems from a customer perspectiveKaran Menon, Hannu Kärkkäinen, Jari Jussila, Jukka Huhtamäki, Raghava Rao Mukkamala, Lester Allan Lasrado, Ravi Vatrapu, Abid Hussain

AB - The aim of the explorative study is to understand the role of crowdfunding in the facilitation of customer engagement for entrepreneurial ecosystems, using data from two recent events of competing product launches. We conducted an event study that employed content analysis and emotion analysis, as well as social set analysis (SSA) of Facebook data to uncover and better understand crowdfunder (investor and customer) engagement and interactions before, during and after a crowdfunding campaign event. Our paper focuses especially on the role of Jollas tablet crowdfunding campaign in the development of its fanbase in relation with Nokias tablet launch during Slush 2014 event. On the basis of the above analyses and related literature, we present propositions about various types of engagement with the potential to facilitate the evolution of entrepreneurial ecosystems. We discuss the results, and evaluate the implications of crowdfunding on customer engagement for entrepreneurial ecosystems, and conclude with directions for future work. One of the key contributions of the study is the introduction of a new data source and approach for co-creative interaction between companies and their customers, as well as an approach to support the study of ecosystems from a customer perspectiveKaran Menon, Hannu Kärkkäinen, Jari Jussila, Jukka Huhtamäki, Raghava Rao Mukkamala, Lester Allan Lasrado, Ravi Vatrapu, Abid Hussain

KW - Crowdfunding

KW - Ecosystems

KW - Social Media

KW - Social Big Data

U2 - 10.1504/IJESB.2018.10008719

DO - 10.1504/IJESB.2018.10008719

M3 - Article

VL - 33

SP - 575

EP - 606

JO - INTERNATIONAL JOURNAL OF ENTREPRENEURSHIP AND SMALL BUSINESS

JF - INTERNATIONAL JOURNAL OF ENTREPRENEURSHIP AND SMALL BUSINESS

SN - 1476-1297

IS - 4

ER -