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TUTCRIS

Business model innovation with platform canvas

Tutkimustuotosvertaisarvioitu

Yksityiskohdat

AlkuperäiskieliEnglanti
Sivut1-13
JulkaisuJournal of Business Models
Vuosikerta7
Numero2
DOI - pysyväislinkit
TilaJulkaistu - 10 syyskuuta 2019
OKM-julkaisutyyppiA1 Alkuperäisartikkeli

Tiivistelmä

Purpose: This paper offers a literature review and explores a business model innovation for platform business. It also suggests a practical tool, Platform Canvas, to support implementation activities.

Design/Methodology/Approach: A literature review was conducted in fall 2016 that resulted in the tentative canvas approach, which was evaluated in seven real company cases.

Findings: The study identified the eight most important characteristics of a platform business model innovation. To support the innovation and development of successful business models in a platform ecosystem, the Platform Canvas tool was created. With guiding questions, Platform Canvas allows for an ecosystemic approach to business model innovation: it helps to understand the value creation and capture for multiple actors.

Originality/Value: The unique result is a practical tool, Platform Canvas, which facilitates business model creation in platform ecosystems.

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