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Busting myths of electronic word of mouth: The relationship between customer ratings and the sales of mobile applications

Tutkimustuotosvertaisarvioitu

Standard

Busting myths of electronic word of mouth : The relationship between customer ratings and the sales of mobile applications. / Hyrynsalmi, Sami; Seppänen, Marko; Aarikka-Stenroos, Leena; Suominen, Arho; Järveläinen, Jonna; Harkke, Ville.

julkaisussa: Journal of Theoretical and Applied Electronic Commerce Research, Vuosikerta 10, Nro 2, 2015, s. 1-18.

Tutkimustuotosvertaisarvioitu

Harvard

Hyrynsalmi, S, Seppänen, M, Aarikka-Stenroos, L, Suominen, A, Järveläinen, J & Harkke, V 2015, 'Busting myths of electronic word of mouth: The relationship between customer ratings and the sales of mobile applications', Journal of Theoretical and Applied Electronic Commerce Research, Vuosikerta. 10, Nro 2, Sivut 1-18. https://doi.org/10.4067/S0718-18762015000200002

APA

Vancouver

Author

Hyrynsalmi, Sami ; Seppänen, Marko ; Aarikka-Stenroos, Leena ; Suominen, Arho ; Järveläinen, Jonna ; Harkke, Ville. / Busting myths of electronic word of mouth : The relationship between customer ratings and the sales of mobile applications. Julkaisussa: Journal of Theoretical and Applied Electronic Commerce Research. 2015 ; Vuosikerta 10, Nro 2. Sivut 1-18.

Bibtex - Lataa

@article{246653ad81474913b7fcd465f3240bac,
title = "Busting myths of electronic word of mouth: The relationship between customer ratings and the sales of mobile applications",
abstract = "Business and academic research frequently highlights the power of electronic word of mouth, relying on the knowledge that online customer ratings and reviews influence consumer decision making. Numerous studies in different disciplines have been conducted to examine the effectiveness of electronic word of mouth communication. Previously, typically small sample studies suggest that positive electronic word of mouth increases sales and that the effects depend on the volume and valence of reviews and ratings. This study’s contribution lies in testing the relationship between electronic word of mouth and the sales of applications in a mobile application ecosystem (Google Play) with an extensive dataset (over 260 million customer ratings; 18 months). The results show that higher values of valence of customer ratings correlate statistically significantly with higher sales. The volume of ratings correlates positively with sales in the long term but negatively in the short term. Furthermore, the relationship between electronic word of mouth and sales seems to be more important when the price of the application increases. The findings also underline the importance of the choice of a measurement period in studies.",
keywords = "App stores, Big data, Consumer ratings, Consumer reviews, Electronic word of mouth, Micro-pricing, Products ratings, Sales",
author = "Sami Hyrynsalmi and Marko Sepp{\"a}nen and Leena Aarikka-Stenroos and Arho Suominen and Jonna J{\"a}rvel{\"a}inen and Ville Harkke",
note = "EXT={"}Aarikka-Stenroos, Leena{"} EXT={"}Hyrynsalmi, Sami{"} Versio ja lupa ok 12.1.2016, lupa annettu lomakkeella KK",
year = "2015",
doi = "10.4067/S0718-18762015000200002",
language = "English",
volume = "10",
pages = "1--18",
journal = "Journal of Theoretical and Applied Electronic Commerce Research",
issn = "0718-1876",
publisher = "Universidad de Talca",
number = "2",

}

RIS (suitable for import to EndNote) - Lataa

TY - JOUR

T1 - Busting myths of electronic word of mouth

T2 - The relationship between customer ratings and the sales of mobile applications

AU - Hyrynsalmi, Sami

AU - Seppänen, Marko

AU - Aarikka-Stenroos, Leena

AU - Suominen, Arho

AU - Järveläinen, Jonna

AU - Harkke, Ville

N1 - EXT="Aarikka-Stenroos, Leena" EXT="Hyrynsalmi, Sami" Versio ja lupa ok 12.1.2016, lupa annettu lomakkeella KK

PY - 2015

Y1 - 2015

N2 - Business and academic research frequently highlights the power of electronic word of mouth, relying on the knowledge that online customer ratings and reviews influence consumer decision making. Numerous studies in different disciplines have been conducted to examine the effectiveness of electronic word of mouth communication. Previously, typically small sample studies suggest that positive electronic word of mouth increases sales and that the effects depend on the volume and valence of reviews and ratings. This study’s contribution lies in testing the relationship between electronic word of mouth and the sales of applications in a mobile application ecosystem (Google Play) with an extensive dataset (over 260 million customer ratings; 18 months). The results show that higher values of valence of customer ratings correlate statistically significantly with higher sales. The volume of ratings correlates positively with sales in the long term but negatively in the short term. Furthermore, the relationship between electronic word of mouth and sales seems to be more important when the price of the application increases. The findings also underline the importance of the choice of a measurement period in studies.

AB - Business and academic research frequently highlights the power of electronic word of mouth, relying on the knowledge that online customer ratings and reviews influence consumer decision making. Numerous studies in different disciplines have been conducted to examine the effectiveness of electronic word of mouth communication. Previously, typically small sample studies suggest that positive electronic word of mouth increases sales and that the effects depend on the volume and valence of reviews and ratings. This study’s contribution lies in testing the relationship between electronic word of mouth and the sales of applications in a mobile application ecosystem (Google Play) with an extensive dataset (over 260 million customer ratings; 18 months). The results show that higher values of valence of customer ratings correlate statistically significantly with higher sales. The volume of ratings correlates positively with sales in the long term but negatively in the short term. Furthermore, the relationship between electronic word of mouth and sales seems to be more important when the price of the application increases. The findings also underline the importance of the choice of a measurement period in studies.

KW - App stores

KW - Big data

KW - Consumer ratings

KW - Consumer reviews

KW - Electronic word of mouth

KW - Micro-pricing

KW - Products ratings

KW - Sales

U2 - 10.4067/S0718-18762015000200002

DO - 10.4067/S0718-18762015000200002

M3 - Article

VL - 10

SP - 1

EP - 18

JO - Journal of Theoretical and Applied Electronic Commerce Research

JF - Journal of Theoretical and Applied Electronic Commerce Research

SN - 0718-1876

IS - 2

ER -