Consumer acceptance in new service innovation: Enhancing consumer durables with new product-related services.
Tutkimustuotos › › vertaisarvioitu
|Otsikko||Proceedings of the 22nd Innovation Product Development Management Conference (IPDMC)|
|Tila||Julkaistu - 2015|
|OKM-julkaisutyyppi||A4 Artikkeli konferenssijulkaisussa|
|Tapahtuma||International Product Development Management Conference - |
Kesto: 1 tammikuuta 1900 → …
|Nimi||International Product Development Management Conference|
|Conference||International Product Development Management Conference|
|Ajanjakso||1/01/00 → …|
interviews realized in one country and the actual data set by questionnaire carried out in two other countries. This study shows that the customer acceptance of product-related service is not self-evident. Considering customer’s earlier service usage, brand loyalty, and trialability of the service innovation are important in service acceptance. Surprisingly, respondent’s age and gender affected only rarely customers’ perceptions and wishes for services from manufacturers even though these factors have been found important in some other studies. As a conclusion, manufacturers introducing service innovations need to strive to enhance consumers’ service acceptance by
providing information about the service for potential customers, facilitating service deployment and use as well as ensuring smooth service implementation.