Cultural influence on online community use: A cross-cultural study on online exercise diary users of three nationalities
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Cultural influence on online community use : A cross-cultural study on online exercise diary users of three nationalities. / Malinen, Sanna; Nurkka, Piia.
julkaisussa: International Journal of Web Based Communities, Vuosikerta 11, Nro 2, 2015, s. 153-169.Tutkimustuotos › › vertaisarvioitu
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RIS (suitable for import to EndNote) - Lataa
TY - JOUR
T1 - Cultural influence on online community use
T2 - A cross-cultural study on online exercise diary users of three nationalities
AU - Malinen, Sanna
AU - Nurkka, Piia
N1 - EXT="Malinen, Sanna"
PY - 2015
Y1 - 2015
N2 - This study investigates the influence of culture on the use of a website intended for tracking exercise activities. The data was collected using an online survey with 258 respondents from three national backgrounds: Germany, the USA and Spain. In the analysis, the focus was on determining whether users' cultural background impacts their use and perception of the site, especially as concerns social networking and the sharing of content. The Spanish were most interested in social networking, collaboration and sharing content with others, whereas the German participants were the least interested in these activities. The applicability of Hofstede's cultural theory in the explanation of differences between national cultures in online community use is discussed.
AB - This study investigates the influence of culture on the use of a website intended for tracking exercise activities. The data was collected using an online survey with 258 respondents from three national backgrounds: Germany, the USA and Spain. In the analysis, the focus was on determining whether users' cultural background impacts their use and perception of the site, especially as concerns social networking and the sharing of content. The Spanish were most interested in social networking, collaboration and sharing content with others, whereas the German participants were the least interested in these activities. The applicability of Hofstede's cultural theory in the explanation of differences between national cultures in online community use is discussed.
KW - Cross-cultural research
KW - Health and wellness applications
KW - Online communities
KW - SNSs
KW - Social network sites
UR - http://www.scopus.com/inward/record.url?scp=84927129737&partnerID=8YFLogxK
U2 - 10.1504/IJWBC.2015.068539
DO - 10.1504/IJWBC.2015.068539
M3 - Article
VL - 11
SP - 153
EP - 169
JO - International Journal of Web Based Communities
JF - International Journal of Web Based Communities
SN - 1477-8394
IS - 2
ER -