Ecosystem creating experiences: a case from pediatric health care
|Otsikko||25th ICRM - International Colloquium on Relationship Marketing|
|Alaotsikko||September 12-15, 2017, Munich, Germany|
|Tila||Julkaistu - 2017|
|OKM-julkaisutyyppi||D3 Artikkeli ammatillisessa konferenssijulkaisussa|
|Tapahtuma||International Colloquium on Relationship Marketing - |
Kesto: 30 marraskuuta 2017 → …
|Conference||International Colloquium on Relationship Marketing|
|Ajanjakso||30/11/17 → …|
Design/Methodology/Approach – Study draws on selected literature from the fields of customer experience research and service ecosystem and explores actors participating to experience co-creation in a pediatric healthcare context. Study is based on qualitative in-terviews with 23 healthcare professionals and with 6 ecosystem actors. From this data, we map the ecosystem actors and their roles in the ecosystem.
Findings – Key findings show that pediatric healthcare service ecosystem is complex and comprises heterogeneous set of actors that participate to children’s patient experience co-creation. We identify four actor categories participating to experience co-creation, namely 1) healthcare actors, 2) social and welfare services actors, 3) family, friends and other social group actors and 4) ecosystem supportive actors. These categories include total of 11 different sub-categories for actors from hospital and social settings having effect and role in customer experience co-creation of patients.
Research implications – The paper builds contribution by increasing understanding on ecosystems co-creating customer experiences particularly in health care context. Our find-ings imply that customer experience and service management research should extend their view from only examining customer experiences in a service setting to a broader view that includes also customer’s social settings.
Originality/value – This paper contributes by providing a detailed mapping on the ecosys-tem co-creating customer experiences in healthcare settings – the aspect that has been missing from the earlier customer experience research.