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Emotion-Gauge: Analyzing affective experiences in B2B customer journeys

Tutkimustuotosvertaisarvioitu

Standard

Emotion-Gauge: Analyzing affective experiences in B2B customer journeys. / Andersson, Tuula ; Boedeker, Mika; Vuori, Vilma.

Strategic Innovative Marketing : 5th IC-SIM, Athens, Greece, September 23-26, 2016. toim. / Androniki Kavoura; Damianos Sakas; Petros Tomaras. Springer, 2017. s. 31-36 (Springer Proceedings in Business and Economics).

Tutkimustuotosvertaisarvioitu

Harvard

Andersson, T, Boedeker, M & Vuori, V 2017, Emotion-Gauge: Analyzing affective experiences in B2B customer journeys. julkaisussa A Kavoura, D Sakas & P Tomaras (toim), Strategic Innovative Marketing : 5th IC-SIM, Athens, Greece, September 23-26, 2016. Springer Proceedings in Business and Economics, Springer, Sivut 31-36, 8/12/16.

APA

Andersson, T., Boedeker, M., & Vuori, V. (2017). Emotion-Gauge: Analyzing affective experiences in B2B customer journeys. teoksessa A. Kavoura, D. Sakas, & P. Tomaras (Toimittajat), Strategic Innovative Marketing : 5th IC-SIM, Athens, Greece, September 23-26, 2016 (Sivut 31-36). (Springer Proceedings in Business and Economics). Springer.

Vancouver

Andersson T, Boedeker M, Vuori V. Emotion-Gauge: Analyzing affective experiences in B2B customer journeys. julkaisussa Kavoura A, Sakas D, Tomaras P, toimittajat, Strategic Innovative Marketing : 5th IC-SIM, Athens, Greece, September 23-26, 2016. Springer. 2017. s. 31-36. (Springer Proceedings in Business and Economics).

Author

Andersson, Tuula ; Boedeker, Mika ; Vuori, Vilma. / Emotion-Gauge: Analyzing affective experiences in B2B customer journeys. Strategic Innovative Marketing : 5th IC-SIM, Athens, Greece, September 23-26, 2016. Toimittaja / Androniki Kavoura ; Damianos Sakas ; Petros Tomaras. Springer, 2017. Sivut 31-36 (Springer Proceedings in Business and Economics).

Bibtex - Lataa

@inproceedings{06e61514276842ceb000c6d61b890a43,
title = "Emotion-Gauge: Analyzing affective experiences in B2B customer journeys",
author = "Tuula Andersson and Mika Boedeker and Vilma Vuori",
year = "2017",
language = "English",
isbn = "978-3-319-56287-2",
series = "Springer Proceedings in Business and Economics",
publisher = "Springer",
pages = "31--36",
editor = "Androniki Kavoura and Damianos Sakas and Petros Tomaras",
booktitle = "Strategic Innovative Marketing",

}

RIS (suitable for import to EndNote) - Lataa

TY - GEN

T1 - Emotion-Gauge: Analyzing affective experiences in B2B customer journeys

AU - Andersson, Tuula

AU - Boedeker, Mika

AU - Vuori, Vilma

PY - 2017

Y1 - 2017

UR - http://www.springer.com/us/book/9783319562872

UR - https://www.aueb.gr/en/content/5th-international-conference-strategic-innovative-marketing

M3 - Conference contribution

SN - 978-3-319-56287-2

T3 - Springer Proceedings in Business and Economics

SP - 31

EP - 36

BT - Strategic Innovative Marketing

A2 - Kavoura, Androniki

A2 - Sakas, Damianos

A2 - Tomaras, Petros

PB - Springer

ER -