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Focusing on user experience and business models in startups: Investigation of two-dimensional value creation

Tutkimustuotosvertaisarvioitu

Yksityiskohdat

AlkuperäiskieliEnglanti
OtsikkoAcademicMindtrek 2016 - Proceedings of the 20th International Academic Mindtrek Conference
KustantajaACM
Sivut59-67
Sivumäärä9
ISBN (elektroninen)9781450343671
DOI - pysyväislinkit
TilaJulkaistu - 17 lokakuuta 2016
OKM-julkaisutyyppiA4 Artikkeli konferenssijulkaisussa
TapahtumaMINDTREK CONFERENCE -
Kesto: 1 tammikuuta 1900 → …

Conference

ConferenceMINDTREK CONFERENCE
Ajanjakso1/01/00 → …

Tiivistelmä

While good user experience (UX) can be seen to provide competitive advantage for the company and added value to users, resources for achieving UX may often be lacking in software startups. Furthermore, in different phases of business and product development process, concentrating on the focal things can be challenging. In this study, we investigated the factors affecting UX work in startups as well as UX goals startups set for their products. Furthermore, we reviewed the goals in terms of the Minimum Viable UX framework as well as value creation aspects. We present qualitative results of a survey study with 20 software startups as well as findings of a literature review. Our study suggests that while startups aim to provide products with good usability, the lack of a more comprehensive approach to UX can hinder their value creation; affecting both user satisfaction and business success. As a result, this may affect the successful implementation of startup's business model.

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