TUTCRIS - Tampereen teknillinen yliopisto

TUTCRIS

IT capability and firm performance: The mediating roles of interaction praxis

Tutkimustuotosvertaisarvioitu

Yksityiskohdat

AlkuperäiskieliEnglanti
OtsikkoAMCIS 2019 Proceedings
KustantajaAIS
ISBN (elektroninen)978-0-9966831-8-0
TilaJulkaistu - 2019
OKM-julkaisutyyppiA4 Artikkeli konferenssijulkaisussa
TapahtumaAmericas Conference on Information Systems - Cancun, Meksiko
Kesto: 15 elokuuta 201917 elokuuta 2019

Conference

ConferenceAmericas Conference on Information Systems
MaaMeksiko
KaupunkiCancun
Ajanjakso15/08/1917/08/19

Tiivistelmä

We investigate how IT-capability leads to more interaction business practices, both through inter-organizational systems (IOS) and social media (SM), and how they further lead to marketing effectiveness and firm success. After analyzing the data collected from manufacturers (N=504), we find that (1) IT capability has a significant positive effect on both IOS-enabled and SM-enabled interaction practices; (2) IOS-enabled interaction practice has significant positive effects on both marketing performance and financial performance, while SM-enabled interaction practice only has a significant positive effect on the market performance; (3) both IOS-enabled interaction practice and SM-enabled interaction practice partly mediate the positive influence of IT capability on marketing performance and financial performance; (4) marketing performance partly mediates the positive impact of IOS-enabled interaction practice and fully mediates the positive impact of SM-enabled interaction practice on financial performance.

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