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Relevance of five generic business ideation approaches vis-a-vis contexts embedded within construction markets

Tutkimustuotosvertaisarvioitu

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Relevance of five generic business ideation approaches vis-a-vis contexts embedded within construction markets. / Huovinen, Pekka.

Proceedings of the CIB World Building Congress 2016, May 30 - June 3, 2016, Tampere, Finland: Advancing products and services. toim. / Nebil Achour. Vuosikerta V Tampere : Tampere University of Technology. Department of Civil Engineering, 2016. s. 1129-1140.

Tutkimustuotosvertaisarvioitu

Harvard

Huovinen, P 2016, Relevance of five generic business ideation approaches vis-a-vis contexts embedded within construction markets. julkaisussa N Achour (Toimittaja), Proceedings of the CIB World Building Congress 2016, May 30 - June 3, 2016, Tampere, Finland: Advancing products and services. Vuosikerta. V, Tampere University of Technology. Department of Civil Engineering, Tampere, Sivut 1129-1140, CIB WORLD BUILDING CONGRESS, 1/01/00.

APA

Huovinen, P. (2016). Relevance of five generic business ideation approaches vis-a-vis contexts embedded within construction markets. teoksessa N. Achour (Toimittaja), Proceedings of the CIB World Building Congress 2016, May 30 - June 3, 2016, Tampere, Finland: Advancing products and services (Vuosikerta V, Sivut 1129-1140). Tampere: Tampere University of Technology. Department of Civil Engineering.

Vancouver

Huovinen P. Relevance of five generic business ideation approaches vis-a-vis contexts embedded within construction markets. julkaisussa Achour N, toimittaja, Proceedings of the CIB World Building Congress 2016, May 30 - June 3, 2016, Tampere, Finland: Advancing products and services. Vuosikerta V. Tampere: Tampere University of Technology. Department of Civil Engineering. 2016. s. 1129-1140

Author

Huovinen, Pekka. / Relevance of five generic business ideation approaches vis-a-vis contexts embedded within construction markets. Proceedings of the CIB World Building Congress 2016, May 30 - June 3, 2016, Tampere, Finland: Advancing products and services. Toimittaja / Nebil Achour. Vuosikerta V Tampere : Tampere University of Technology. Department of Civil Engineering, 2016. Sivut 1129-1140

Bibtex - Lataa

@inproceedings{bbfe4ac22c584f7abb265e7c4b8812c1,
title = "Relevance of five generic business ideation approaches vis-a-vis contexts embedded within construction markets",
abstract = "In general, ideation encompasses the formation of ideas or mental images of things not present to the senses or simply the creation of new ideas. Business ideation is herein perceived to be the core area within future-oriented business management (BM). The main aim of the paper is to assess and advance the relevance of the five generic approaches to business ideation vis-{\`a}-visfirms targeting contexts embedded within construction markets. A typology differentiates between the fitting, value-creating, profit generating, systemizing, and commercializing approaches. It is argued that each approach is, at minimum, highly relevant in the case of business unit (BU) management targeting preferred client investment and procurement behavior within construction markets. Approach 1 involves BUs aiming at fit between clients and their needs as well as units’ offerings and operations, respectively. Professional clients couple needswith preferred procurement methods whereas competing BUs are trying to achieve best fit between solutions and client behaviors. This approach calls for research on how to sustain such fit between a BU and clients when changes occur. Approach 2 enables BUs to create value by specifying high-value propositions, producing value to clients, and capturing their fair shares ofproduced values. Farsighted clients look for more or novel values for construction investments and, thus, units are collaborating and co-producing values to clients. This approach calls for research on a BU’s value co-production with such clients, value capture, and offerings integration. Approach 3 accommodates BUs that are focusing on generating profits, achievinghigh-profit levels, and sustaining them. Pioneering clients pursue complex investment aims that can be met only by radical solutions. This approach calls for research on a BU’s profit-generating mechanisms related to clients with complex investment needs and radical solutions. Approach 4 facilitates BUs to systemize businesses around core ideas. Sectoral clients have large or complex needs and, in turn, units are satisfying them by engineering systems as wholes and delivering them as parts. This approach calls for research on BUs with systems and clients, multi-dimensional investments, and system engineering as wholes and parts. Approach 5 facilitates BUs to couple ideas with commercializing dimensions such as entrepreneurship, innovation, business development, venturing, or spin-offing. Risk-taking clients prefer to enter high-innovation contracts and, thus, units are offering novel solutions and emerging businesscases. This approach calls for research on a BU’s entrepreneurial competencies and risk-taking clients, wicked investment needs, and high-innovation contracts. In the same vein, the suggestions are put forth to CIB-related scholars for directing research on along the BM and ideation dimensions and adopting most relevant approaches. Likewise, management in firms and BUs competing in construction markets are encouraged to assess the business case-sensitiverelevance of each of Approaches 1-5 and try out those with initial high relevance.",
keywords = "Business ideation, business management, construction markets, literature review",
author = "Pekka Huovinen",
year = "2016",
month = "5",
day = "28",
language = "English",
isbn = "978-952-15-3745-5",
volume = "V",
pages = "1129--1140",
editor = "Achour, {Nebil }",
booktitle = "Proceedings of the CIB World Building Congress 2016, May 30 - June 3, 2016, Tampere, Finland",
publisher = "Tampere University of Technology. Department of Civil Engineering",

}

RIS (suitable for import to EndNote) - Lataa

TY - GEN

T1 - Relevance of five generic business ideation approaches vis-a-vis contexts embedded within construction markets

AU - Huovinen, Pekka

PY - 2016/5/28

Y1 - 2016/5/28

N2 - In general, ideation encompasses the formation of ideas or mental images of things not present to the senses or simply the creation of new ideas. Business ideation is herein perceived to be the core area within future-oriented business management (BM). The main aim of the paper is to assess and advance the relevance of the five generic approaches to business ideation vis-à-visfirms targeting contexts embedded within construction markets. A typology differentiates between the fitting, value-creating, profit generating, systemizing, and commercializing approaches. It is argued that each approach is, at minimum, highly relevant in the case of business unit (BU) management targeting preferred client investment and procurement behavior within construction markets. Approach 1 involves BUs aiming at fit between clients and their needs as well as units’ offerings and operations, respectively. Professional clients couple needswith preferred procurement methods whereas competing BUs are trying to achieve best fit between solutions and client behaviors. This approach calls for research on how to sustain such fit between a BU and clients when changes occur. Approach 2 enables BUs to create value by specifying high-value propositions, producing value to clients, and capturing their fair shares ofproduced values. Farsighted clients look for more or novel values for construction investments and, thus, units are collaborating and co-producing values to clients. This approach calls for research on a BU’s value co-production with such clients, value capture, and offerings integration. Approach 3 accommodates BUs that are focusing on generating profits, achievinghigh-profit levels, and sustaining them. Pioneering clients pursue complex investment aims that can be met only by radical solutions. This approach calls for research on a BU’s profit-generating mechanisms related to clients with complex investment needs and radical solutions. Approach 4 facilitates BUs to systemize businesses around core ideas. Sectoral clients have large or complex needs and, in turn, units are satisfying them by engineering systems as wholes and delivering them as parts. This approach calls for research on BUs with systems and clients, multi-dimensional investments, and system engineering as wholes and parts. Approach 5 facilitates BUs to couple ideas with commercializing dimensions such as entrepreneurship, innovation, business development, venturing, or spin-offing. Risk-taking clients prefer to enter high-innovation contracts and, thus, units are offering novel solutions and emerging businesscases. This approach calls for research on a BU’s entrepreneurial competencies and risk-taking clients, wicked investment needs, and high-innovation contracts. In the same vein, the suggestions are put forth to CIB-related scholars for directing research on along the BM and ideation dimensions and adopting most relevant approaches. Likewise, management in firms and BUs competing in construction markets are encouraged to assess the business case-sensitiverelevance of each of Approaches 1-5 and try out those with initial high relevance.

AB - In general, ideation encompasses the formation of ideas or mental images of things not present to the senses or simply the creation of new ideas. Business ideation is herein perceived to be the core area within future-oriented business management (BM). The main aim of the paper is to assess and advance the relevance of the five generic approaches to business ideation vis-à-visfirms targeting contexts embedded within construction markets. A typology differentiates between the fitting, value-creating, profit generating, systemizing, and commercializing approaches. It is argued that each approach is, at minimum, highly relevant in the case of business unit (BU) management targeting preferred client investment and procurement behavior within construction markets. Approach 1 involves BUs aiming at fit between clients and their needs as well as units’ offerings and operations, respectively. Professional clients couple needswith preferred procurement methods whereas competing BUs are trying to achieve best fit between solutions and client behaviors. This approach calls for research on how to sustain such fit between a BU and clients when changes occur. Approach 2 enables BUs to create value by specifying high-value propositions, producing value to clients, and capturing their fair shares ofproduced values. Farsighted clients look for more or novel values for construction investments and, thus, units are collaborating and co-producing values to clients. This approach calls for research on a BU’s value co-production with such clients, value capture, and offerings integration. Approach 3 accommodates BUs that are focusing on generating profits, achievinghigh-profit levels, and sustaining them. Pioneering clients pursue complex investment aims that can be met only by radical solutions. This approach calls for research on a BU’s profit-generating mechanisms related to clients with complex investment needs and radical solutions. Approach 4 facilitates BUs to systemize businesses around core ideas. Sectoral clients have large or complex needs and, in turn, units are satisfying them by engineering systems as wholes and delivering them as parts. This approach calls for research on BUs with systems and clients, multi-dimensional investments, and system engineering as wholes and parts. Approach 5 facilitates BUs to couple ideas with commercializing dimensions such as entrepreneurship, innovation, business development, venturing, or spin-offing. Risk-taking clients prefer to enter high-innovation contracts and, thus, units are offering novel solutions and emerging businesscases. This approach calls for research on a BU’s entrepreneurial competencies and risk-taking clients, wicked investment needs, and high-innovation contracts. In the same vein, the suggestions are put forth to CIB-related scholars for directing research on along the BM and ideation dimensions and adopting most relevant approaches. Likewise, management in firms and BUs competing in construction markets are encouraged to assess the business case-sensitiverelevance of each of Approaches 1-5 and try out those with initial high relevance.

KW - Business ideation, business management, construction markets, literature review

UR - http://www.wbc16.com/wbc16/welcome.html

M3 - Conference contribution

SN - 978-952-15-3745-5

VL - V

SP - 1129

EP - 1140

BT - Proceedings of the CIB World Building Congress 2016, May 30 - June 3, 2016, Tampere, Finland

A2 - Achour, Nebil

PB - Tampere University of Technology. Department of Civil Engineering

CY - Tampere

ER -