TUTCRIS - Tampereen teknillinen yliopisto

TUTCRIS

Revenue models of application developers in android market ecosystem

Tutkimustuotosvertaisarvioitu

Yksityiskohdat

AlkuperäiskieliEnglanti
OtsikkoSoftware Business - Third International Conference, ICSOB 2012, Proceedings
KustantajaSpringer Verlag
Sivut209-222
Sivumäärä14
ISBN (painettu)9783642307454
DOI - pysyväislinkit
TilaJulkaistu - 2012
OKM-julkaisutyyppiA4 Artikkeli konferenssijulkaisussa
Tapahtuma3rd International Conference on Software Business, ICSOB 2012 - Cambridge, MA, Yhdysvallat
Kesto: 18 kesäkuuta 201220 kesäkuuta 2012

Julkaisusarja

NimiLecture Notes in Business Information Processing
Vuosikerta114
ISSN (painettu)1865-1348

Conference

Conference3rd International Conference on Software Business, ICSOB 2012
MaaYhdysvallat
KaupunkiCambridge, MA
Ajanjakso18/06/1220/06/12

Tiivistelmä

Mobile application ecosystems have growth rapidly in the past few years. Increasing number of startups and established developers are alike offering their products in different marketplaces such as Android Market and Apple App Store. In this paper, we are studying revenue models used in Android Market. For analysis, we gathered the data of 351,601 applications from their public pages at the marketplace. From these, a random sample of 100 applications was used in a qualitative study of revenue streams. The results indicate that a part of the marketplace can be explained with traditional models but free applications use complex revenue models. Basing on the qualitative analysis, we identified four general business strategy categories for further studies.