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TUTCRIS

Social motivations of live-streaming viewer engagement on Twitch

Tutkimustuotosvertaisarvioitu

Standard

Social motivations of live-streaming viewer engagement on Twitch. / Hilvert-Bruce, Zorah; Neill, James T.; Sjöblom, Max; Hamari, Juho.

julkaisussa: Computers in Human Behavior, Vuosikerta 84, 14.02.2018, s. 58-67.

Tutkimustuotosvertaisarvioitu

Harvard

Hilvert-Bruce, Z, Neill, JT, Sjöblom, M & Hamari, J 2018, 'Social motivations of live-streaming viewer engagement on Twitch', Computers in Human Behavior, Vuosikerta. 84, Sivut 58-67. https://doi.org/10.1016/j.chb.2018.02.013

APA

Hilvert-Bruce, Z., Neill, J. T., Sjöblom, M., & Hamari, J. (2018). Social motivations of live-streaming viewer engagement on Twitch. Computers in Human Behavior, 84, 58-67. https://doi.org/10.1016/j.chb.2018.02.013

Vancouver

Hilvert-Bruce Z, Neill JT, Sjöblom M, Hamari J. Social motivations of live-streaming viewer engagement on Twitch. Computers in Human Behavior. 2018 helmi 14;84:58-67. https://doi.org/10.1016/j.chb.2018.02.013

Author

Hilvert-Bruce, Zorah ; Neill, James T. ; Sjöblom, Max ; Hamari, Juho. / Social motivations of live-streaming viewer engagement on Twitch. Julkaisussa: Computers in Human Behavior. 2018 ; Vuosikerta 84. Sivut 58-67.

Bibtex - Lataa

@article{334897f6dfe943f6b16365475c770588,
title = "Social motivations of live-streaming viewer engagement on Twitch",
abstract = "Little is known about the motivations underlying viewer engagement in the rapidly growing live-streaming multimedia phenomenon. This study trialled an eight-factor socio-motivational model, based on Uses and Gratifications Theory, to explain four aspects of live-stream viewer engagement. Cross-sectional data was collected through an international, online self-report survey of Twitch users (N = 2227). Multiple and ordinal linear regression analyses identified six motivations which helped to explain live-stream engagement: social interaction, sense of community, meeting new people, entertainment, information seeking, and a lack of external support in real life. Compared to mass media, viewer motivations to engage in live-stream entertainment appear to have a stronger social and community basis. Furthermore, live-stream viewers who preferred smaller channels (<500 viewers) were more motivated by social engagement than viewers who preferred larger channels. These findings offer insight into the motivations for live-stream engagement, and help to lay a foundation for further research.",
keywords = "eSports, Motivation, Social media, Streaming, Twitch, Uses and gratification",
author = "Zorah Hilvert-Bruce and Neill, {James T.} and Max Sj{\"o}blom and Juho Hamari",
year = "2018",
month = "2",
day = "14",
doi = "10.1016/j.chb.2018.02.013",
language = "English",
volume = "84",
pages = "58--67",
journal = "Computers in Human Behavior",
issn = "0747-5632",
publisher = "Elsevier",

}

RIS (suitable for import to EndNote) - Lataa

TY - JOUR

T1 - Social motivations of live-streaming viewer engagement on Twitch

AU - Hilvert-Bruce, Zorah

AU - Neill, James T.

AU - Sjöblom, Max

AU - Hamari, Juho

PY - 2018/2/14

Y1 - 2018/2/14

N2 - Little is known about the motivations underlying viewer engagement in the rapidly growing live-streaming multimedia phenomenon. This study trialled an eight-factor socio-motivational model, based on Uses and Gratifications Theory, to explain four aspects of live-stream viewer engagement. Cross-sectional data was collected through an international, online self-report survey of Twitch users (N = 2227). Multiple and ordinal linear regression analyses identified six motivations which helped to explain live-stream engagement: social interaction, sense of community, meeting new people, entertainment, information seeking, and a lack of external support in real life. Compared to mass media, viewer motivations to engage in live-stream entertainment appear to have a stronger social and community basis. Furthermore, live-stream viewers who preferred smaller channels (<500 viewers) were more motivated by social engagement than viewers who preferred larger channels. These findings offer insight into the motivations for live-stream engagement, and help to lay a foundation for further research.

AB - Little is known about the motivations underlying viewer engagement in the rapidly growing live-streaming multimedia phenomenon. This study trialled an eight-factor socio-motivational model, based on Uses and Gratifications Theory, to explain four aspects of live-stream viewer engagement. Cross-sectional data was collected through an international, online self-report survey of Twitch users (N = 2227). Multiple and ordinal linear regression analyses identified six motivations which helped to explain live-stream engagement: social interaction, sense of community, meeting new people, entertainment, information seeking, and a lack of external support in real life. Compared to mass media, viewer motivations to engage in live-stream entertainment appear to have a stronger social and community basis. Furthermore, live-stream viewers who preferred smaller channels (<500 viewers) were more motivated by social engagement than viewers who preferred larger channels. These findings offer insight into the motivations for live-stream engagement, and help to lay a foundation for further research.

KW - eSports

KW - Motivation

KW - Social media

KW - Streaming

KW - Twitch

KW - Uses and gratification

U2 - 10.1016/j.chb.2018.02.013

DO - 10.1016/j.chb.2018.02.013

M3 - Article

VL - 84

SP - 58

EP - 67

JO - Computers in Human Behavior

JF - Computers in Human Behavior

SN - 0747-5632

ER -