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Sustainable Business Model Ideation and Development of Early Ideas for Sustainable Business Models: Analyzing a New Tool Facilitating the Ideation Process

Tutkimustuotosvertaisarvioitu

Yksityiskohdat

AlkuperäiskieliEnglanti
OtsikkoSustainable Business Models
AlaotsikkoInnovation, Implementation and Success
ToimittajatAnnabeth Aagaard
KustantajaPalgrave Macmillan
Luku5
Sivut119-150
Sivumäärä31
ISBN (elektroninen)978-3-319-93275-0
ISBN (painettu)978-3-319-93274-3
DOI - pysyväislinkit
TilaJulkaistu - syyskuuta 2018
OKM-julkaisutyyppiA3 Kirjan tai muun kokoomateoksen osa

Julkaisusarja

NimiStudies in Sustainable Business In Association with Future Earth
Kustantaja Palgrave Macmillan, Cham

Tiivistelmä

This chapter presents an early ideation tool, the Impact Canvas® (IC), that has been specifically designed to involve different kinds of stakeholders in the early stages of the business and research ideation process. The authors discuss how a tool can support the ideation process and how the IC tool has been designed to incorporate different elements for the development of sustainable and impactful ideas. The usefulness of the tool when cooperating in a multidisciplinary team is described. The authors report feedback from users of the tool that supports the perception of the user-friendliness and usefulness of the tool. The chapter concludes with a description of how the IC tool is being further developed to support a more multidisciplinary approach to research and business ideation.

Tutkimusalat

Julkaisufoorumi-taso

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