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TUTCRIS

The role of developer multi-homing and keystone developers in mobile ecosystem competition

Tutkimustuotos: Konferenssiesitys, posteri tai abstrakti

Yksityiskohdat

AlkuperäiskieliEnglanti
Sivumäärä14157
Sivumäärä1
DOI - pysyväislinkit
TilaJulkaistu - 7 elokuuta 2015
Julkaistu ulkoisestiKyllä
Tapahtuma2015 Annual Meeting of the Academy of Management - Vancouver, Kanada
Kesto: 7 elokuuta 201511 elokuuta 2015
http://aom.org/Events/2015-Annual-Meeting-of-the-Academy-of-Management.aspx

Conference

Conference2015 Annual Meeting of the Academy of Management
MaaKanada
KaupunkiVancouver
Ajanjakso7/08/1511/08/15
www-osoite

Tiivistelmä

A large number of applications in the marketplace has been considered a critical factor in determining which mobile ecosystem holds the competitive advantage and eventually gains a dominant position in the market. This paper investigates the influence of developer multi-homing (i.e., participating in more than one ecosystem) in three leading mobile application ecosystems. Our results show that when regarded as a whole, mobile application ecosystems are single-homing markets. The results further show that three percent of all developers generate more than 80 percent of installed applications and that multi-homing is common among these 'keystone' developers. Finally, we demonstrate that the most installed content comprises small number value propositions. The results thus imply that attracting and maintaining keystone developers is more critical for the survival of a mobile application ecosystem than the overall number of developers and applications. Hence, the mobile application ecosystems market is unlikely to become a monopoly. The study advances the theoretical understanding of the influence of multi-homing on platform competition in two-sided markets.