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Value co-creation in knowledge intensive business services: A dyadic perspective on the joint problem solving process

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Value co-creation in knowledge intensive business services : A dyadic perspective on the joint problem solving process. / Aarikka-Stenroos, Leena; Jaakkola, Elina.

julkaisussa: Industrial Marketing Management, Vuosikerta 41, Nro 1, 01.2012, s. 15-26.

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Aarikka-Stenroos, Leena ; Jaakkola, Elina. / Value co-creation in knowledge intensive business services : A dyadic perspective on the joint problem solving process. Julkaisussa: Industrial Marketing Management. 2012 ; Vuosikerta 41, Nro 1. Sivut 15-26.

Bibtex - Lataa

@article{f52cce08c8d747e99568f7ac3c0fc462,
title = "Value co-creation in knowledge intensive business services: A dyadic perspective on the joint problem solving process",
abstract = "This paper examines the collaborative process of value co-creation in the context of knowledge intensive business services. Through 120 qualitative interviews with suppliers and buyers of knowledge intensive services, the extensive exploratory study analyzes the activities, roles and resources of buyers and suppliers in the reciprocal value co-creation process, and their implications for the resulting value-in-use. The paper draws on the literature on value creation, solutions and professional services marketing, and service-dominant logic. It provides a framework depicting value co-creation that occurs through a dyadic problem solving process, comprising activities such as diagnosing needs, designing and producing solutions, organizing the process and resources, managing value conflicts, and implementing the solution. The framework serves as a managerial tool to determine critical resources and roles for suppliers and customers, facilitate joint activities, and optimize resource utilization. Insights from this research are broadly applicable to the contexts of knowledge intensive and solutions business.",
keywords = "Business services, Knowledge intensive services, Service-dominant logic, Solutions marketing, Value co-creation",
author = "Leena Aarikka-Stenroos and Elina Jaakkola",
year = "2012",
month = "1",
doi = "10.1016/j.indmarman.2011.11.008",
language = "English",
volume = "41",
pages = "15--26",
journal = "Industrial Marketing Management",
issn = "0019-8501",
publisher = "Elsevier",
number = "1",

}

RIS (suitable for import to EndNote) - Lataa

TY - JOUR

T1 - Value co-creation in knowledge intensive business services

T2 - A dyadic perspective on the joint problem solving process

AU - Aarikka-Stenroos, Leena

AU - Jaakkola, Elina

PY - 2012/1

Y1 - 2012/1

N2 - This paper examines the collaborative process of value co-creation in the context of knowledge intensive business services. Through 120 qualitative interviews with suppliers and buyers of knowledge intensive services, the extensive exploratory study analyzes the activities, roles and resources of buyers and suppliers in the reciprocal value co-creation process, and their implications for the resulting value-in-use. The paper draws on the literature on value creation, solutions and professional services marketing, and service-dominant logic. It provides a framework depicting value co-creation that occurs through a dyadic problem solving process, comprising activities such as diagnosing needs, designing and producing solutions, organizing the process and resources, managing value conflicts, and implementing the solution. The framework serves as a managerial tool to determine critical resources and roles for suppliers and customers, facilitate joint activities, and optimize resource utilization. Insights from this research are broadly applicable to the contexts of knowledge intensive and solutions business.

AB - This paper examines the collaborative process of value co-creation in the context of knowledge intensive business services. Through 120 qualitative interviews with suppliers and buyers of knowledge intensive services, the extensive exploratory study analyzes the activities, roles and resources of buyers and suppliers in the reciprocal value co-creation process, and their implications for the resulting value-in-use. The paper draws on the literature on value creation, solutions and professional services marketing, and service-dominant logic. It provides a framework depicting value co-creation that occurs through a dyadic problem solving process, comprising activities such as diagnosing needs, designing and producing solutions, organizing the process and resources, managing value conflicts, and implementing the solution. The framework serves as a managerial tool to determine critical resources and roles for suppliers and customers, facilitate joint activities, and optimize resource utilization. Insights from this research are broadly applicable to the contexts of knowledge intensive and solutions business.

KW - Business services

KW - Knowledge intensive services

KW - Service-dominant logic

KW - Solutions marketing

KW - Value co-creation

UR - http://www.scopus.com/inward/record.url?scp=84856804590&partnerID=8YFLogxK

U2 - 10.1016/j.indmarman.2011.11.008

DO - 10.1016/j.indmarman.2011.11.008

M3 - Article

VL - 41

SP - 15

EP - 26

JO - Industrial Marketing Management

JF - Industrial Marketing Management

SN - 0019-8501

IS - 1

ER -