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VR shopping: A review of literature

Tutkimustuotosvertaisarvioitu

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VR shopping : A review of literature. / Xi, Nannan; Hamari, Juho.

AMCIS 2019 Proceedings. AIS, 2019.

Tutkimustuotosvertaisarvioitu

Harvard

Xi, N & Hamari, J 2019, VR shopping: A review of literature. julkaisussa AMCIS 2019 Proceedings. AIS, Cancun, Meksiko, 15/08/19.

APA

Xi, N., & Hamari, J. (2019). VR shopping: A review of literature. teoksessa AMCIS 2019 Proceedings AIS.

Vancouver

Xi N, Hamari J. VR shopping: A review of literature. julkaisussa AMCIS 2019 Proceedings. AIS. 2019

Author

Bibtex - Lataa

@inproceedings{ed93ed3cab88474b85abadf1a54996d2,
title = "VR shopping: A review of literature",
abstract = "Via the recent proliferation of consumer-grade head-mounted VR technologies, the retailers as well as related scholarly areas have started to increasingly notice the possible potential of virtual reality. However, there is no coherent understanding of the state-of-the-art of the literature on VR shopping, how VR shopping has been investigated and what empirically indicated benefits VR has for a variety of marketing outcomes. Therefore, in this paper, we systematically review the published body of literature on VR shopping (N = 40). The current study contributes to the VR shopping and marketing literature by mapping the VR technologies, product types, consumer experiences and research methods in the extant literature. The review shows that the literature on VR shopping is still in its infancy and there remains ample room for progression both in breadth and depth in the literature on VR shopping in terms of methodological rigor and theoretical prowess.",
keywords = "CAVE, HMD, Marketing, Retail, V-commerce, Virtual reality",
author = "Nannan Xi and Juho Hamari",
year = "2019",
language = "English",
booktitle = "AMCIS 2019 Proceedings",
publisher = "AIS",

}

RIS (suitable for import to EndNote) - Lataa

TY - GEN

T1 - VR shopping

T2 - A review of literature

AU - Xi, Nannan

AU - Hamari, Juho

PY - 2019

Y1 - 2019

N2 - Via the recent proliferation of consumer-grade head-mounted VR technologies, the retailers as well as related scholarly areas have started to increasingly notice the possible potential of virtual reality. However, there is no coherent understanding of the state-of-the-art of the literature on VR shopping, how VR shopping has been investigated and what empirically indicated benefits VR has for a variety of marketing outcomes. Therefore, in this paper, we systematically review the published body of literature on VR shopping (N = 40). The current study contributes to the VR shopping and marketing literature by mapping the VR technologies, product types, consumer experiences and research methods in the extant literature. The review shows that the literature on VR shopping is still in its infancy and there remains ample room for progression both in breadth and depth in the literature on VR shopping in terms of methodological rigor and theoretical prowess.

AB - Via the recent proliferation of consumer-grade head-mounted VR technologies, the retailers as well as related scholarly areas have started to increasingly notice the possible potential of virtual reality. However, there is no coherent understanding of the state-of-the-art of the literature on VR shopping, how VR shopping has been investigated and what empirically indicated benefits VR has for a variety of marketing outcomes. Therefore, in this paper, we systematically review the published body of literature on VR shopping (N = 40). The current study contributes to the VR shopping and marketing literature by mapping the VR technologies, product types, consumer experiences and research methods in the extant literature. The review shows that the literature on VR shopping is still in its infancy and there remains ample room for progression both in breadth and depth in the literature on VR shopping in terms of methodological rigor and theoretical prowess.

KW - CAVE

KW - HMD

KW - Marketing

KW - Retail

KW - V-commerce

KW - Virtual reality

M3 - Conference contribution

BT - AMCIS 2019 Proceedings

PB - AIS

ER -